Sunday, February 6, 2011

Multiple Choice Test Question: Murray Chapter 3

 Which of these IS NOT one of Murray's five values of non-discursive writing?

A. Will-to-Image
B. Will-to-Improvise
C. Will-to-Surprise
D. Will-to-Integrate

Answer: C

Know Your Meme Assessment: "O RLY?"


Perspective: 18 of 20
The shots used in the O RLY video were fairly simple, though purposeful.  There was not much variation when the camera was focused on the narrator.  It was mostly straight forward shots, although that makes sense for the genre since Know Your Meme could be considered documentary satire.  That being said, the simplicity is useful and effective.

Juxtaposition: 18 of 20
The juxtaposition of this Know Your Meme was very good.  They showed many different variations of the "O RLY" owl and an array of spinoffs.  I loved how they legitimized the popularity of the O RLY owl by Google searching "O RLY" and showing the results.  The scenes were arranged in a logical sequence that gave a "big picture" understanding of the topic.

Layering: 16 of 20
The layering was not extremely impressive.  I did not catch much of anything new beyond my first viewing.  The video was very straightforward in that most of the graphics were pictures of the same owl and a short phrase beneath.  Being that the meme is a photograph, I'm not sure how much multimedia material is available that could have spiced up the video.  Though, I'd really have liked for them to come up with something creative to compensate.

Unity: 17 of 20
The use of Perspective, Juxtaposition, and Layering were not very creative, though they were informative and fitting to the genre.  The video was very discursive, and had smooth transitions.  It presents a lot of information in a short period of time, which seemed to be one of its strong points, there weren't any pointless elements.  The O RLY Know Your Meme used a lot of repetition.  If anything, my criticism is that there was too much repetition, to the point of near boring.

Total: 69/80